🎁 Merry Marketplace Magic

The Festival of the Holidays isn’t just something you see or taste. It’s something you take home with you. From sparkly ornaments to warm Spirit Jerseys and collectible pins, EPCOT’s seasonal merchandise lineup feels like stepping inside a Christmas catalogue. It’s cozy, it’s cheerful, and it’s a treasure hunt you won’t want to rush. Whether you’re browsing for yourself or checking off gift lists for others, this guide will help you explore the best shelves, displays, and must-grab festival finds.

If you’re planning a full EPCOT holiday day, pair this shopping guide with the rest of our festival coverage: Main Blog Overview ↗️ for a quick look, Festive Flavors ↗️ for food booths and menus, Holiday Harmony ↗️ for shows and storytelling, and A Little More Holiday Sparkle ↗️ for scavenger hunts, overlays, and extra magic across the park. Together, they give you the complete picture of EPCOT’s holiday season, one snack, song, and souvenir at a time.

🎄 The Experience

Festival shopping feels like wandering through a holiday market.... no rush. Racks of apparel hang in cranberry and evergreen shades. Ear headbands shimmer under twinkle lights. Glass ornaments catch warm reflections from nearby displays. Some shelves feel curated like small gift boutiques, others bursting like toy stores on Christmas Eve.

You’ll find merchandise you didn't know you wanted, a mug you swear cocoa will taste better in, pins you don’t need but suddenly must have, and ornaments you pick up and instantly picture on your tree. Holiday merch is about emotion as much as design. A souvenir that holds the memory instead of just reminding you of it.

📍 Location

Holiday merchandise isn’t confined to one spot; it’s a treasure trail:

• Near EPCOT entrance as soon as you enter the park

• World Showcase gift shops, especially those closer to America, Mexico & Canada

• Pop-up merchandise kiosks during peak crowd hours

• Festival-branded retail displays near holiday kitchens & performance paths

If you shop as you explore, you’ll find surprises and those are always the best souvenirs.

👍 The Good

The Festival of the Holidays merch is full of cozy charm with warm colors, nostalgic designs, and pieces that feel gift-able as much as collectible. Between Spirit Jerseys, mugs, ornaments, pins, and holiday kitchenware, there’s something for every type of Disney fan. Figment usually steals the spotlight, but there are subtle designs for those who like seasonal magic without bold branding. It feels festive, it photographs beautifully, and it’s the kind of merch you actually want to use.

👎 The Not-So-Good

Limited releases and popular items can disappear fast, especially opening week and weekends. Some collections lean on returning design styles, so longtime festival guests may find fewer surprises. Pricing is on the higher end for ornaments and clothing especially, and it’s easy to fall in love with more than your budget planned for. If you’re trying to collect everything, be ready to move early.

💡 Tips

• Shop early, even before food booths. Cute things vanish quickly.

• Merch photos are adorable content. Try pairing pins + cocoa for Instagram warmth.

• Plan for one splurge item. It keeps shopping intentional and more magical.

Final Thoughts

Merry Marketplace Magic isn’t just shopping. It’s collecting memories you can hold. Whether it’s a Figment ornament that resurfaces every December, a cozy mug that becomes your holiday coffee ritual, or a Spirit Jersey that brings EPCOT cheer into everyday life, these pieces carry the season with them long after the festival ends. The merchandise is a reflection of what this event feels like - warm, joyful, nostalgic, and threaded with tradition. If food feeds the festival and music moves it, the merch is what lets you take a little of the magic home.